As discussed in the previous post, a great way to get to the target in the pocket or the ambush marketing ambush marketing. We are on the threshold of an important event or an event of major proportions. After a long fight, we are out of hand. Too budget, lack of planning, damn crisis! And worst of all, the prophecy is fulfilled: "If something can go wrong, will go worse!" Not only we have not got the sponsorship but our direct competition has done for him and will make a great campaign. OMFG! The ambush marketing private chef is the association of the image of an event without paying particular brand (officially) private chef a sum of money with the sole intention to utilize the media coverage of the event. (Of course, without the permission of the organization). private chef It also is called "parasite marketing" or "opportunistic marketing." Let's see why with some examples. - World Korea and Japan. Summer 2002: JVC and Philips impose its official proudly co-sponsored by the world, millions of impacts and ROI worth the investment private chef expected. 70% of the games played are made up with summer temperatures that reach 40 . Samsung installs small mobile stations in the vicinity of the official stadiums gives, besides numerous other merchandising and information about their products, hats. Outcome: Gets impacts within the stadium private chef and numerous spectators wearing hats planes with Samsung logitpo for sun protection. It has crept into the house by the back door. - Atlanta 1996: Adidas official sponsor of the Olympic private chef Games: Nike gigantic panels installed and covered with his signature nearby stadiums obtaining numerous impacts Nike pointing out that "supported" the Olympics so obviously it could not be anything but official sponsor when in fact it was not. - World Korea and Japan. Summer private chef 2002: The Sol beer was the official sponsor of the Mexican team. Its direct private chef competition, Corona, after losing his options chose is the "official sponsor of the Mexican fans." Events, gifts and an aggressive advertising campaign made them take the upper hand in the relationship between the mind of the target selection and Mexican Corona. . - Beijing Olympics 2008: If there is a famous case of ambush marketing what we have in the 2008 Beijing Olympics Adidas disbursed more than $ 80 million to be the official sponsor of the games. The brand made its intrusion which coincided with the opening of the Chinese market. Openings megastores in the nerve centers of China and a large media campaign. Everything seemed private chef perfect for the entry of Adidas for the big door in the Chinese market. As we all know, the choice of the person who lights the cauldron that gives official private chef games start is kept secret. This time was kept secret until the last moment ... Many know but for those who do not. I present to Li Ning. Li Ning is more than a hero in his country, China. Winner of 6 medals in Los Angeles `84 is revered in his country so much that is regarded as" Prince of Gymnastics ". Li Ning is a role model example of the values of discipline, hard work and sacrifice in sport. Once retired founded the sportswear company private chef Li Ning Company which provides its name and has been the backbone of sportswear in China to its economic opening. You imagine who you floated around the stage and made the lighting of the cauldron right?. I would love to see the face of the directors of Adidas to see him fly with the Olympic flame in hand and light the great torch suspended from wires while the whole world (and China of course) watched with excitement the feat of the great national hero .
After the last actions of ambush marketing and related marks protest "ambushes", international sports bodies are developing an ad hoc legislation seeking to apply in the locations private chef of the events private chef to minimize such events.
We also noticed that most of these actions end in large judgments that usually end in favor of the attacking brand, because currently there is no clear legislation criminalizing these campaigns internationally applicable. private chef Finally we will see a very recent case just a few days ago and we have already spoken. We can consider a curious case of ambush marketing. private chef Last week a meeting of shareholders held in Switzerland Netslé. Dozens of orangutans led by Greenpeace came to the convention to formally ask them to remove their logging practices in forest indon